Thursday, May 7, 2009

Review: Giorgio Armani Acqua di Gio


My victim today is an eternal classic.

No, that's a complete lie. It's been used and perhaps overused in the past twenty years, but that doesn't mean it retains classic status, as do fragrances like Chanel's No. 5 and Eau de Lalique.



My victim today is Giorgio Armani's very own Acqua di Gio. This fragrance has been very popular, some may even say overrated, for the past twenty years. It is the best selling fragrance of the 2000's, defeating Davidoff's Cool Water which once held the crown. I now have the pleasure of informing you of the scent.

The packaging is rather minimalist for a fragrance, but normal by Armani standards. A relatively strong pale cardstock box guards a simple, white opaque glass bottle. The packaging isn't what one would call elegant, but is definitely minimalist and makes a statement. The statement being "Our reputation precedes us."

The scent, upon opening, definitely contradicts the bottle. The bottle is a powerhouse. The scent starts out with Jasmine and Rosemary, a sensation far too female for a scent reported to garner a lay any day of the week during the summer.

The middle notes redeem the fragrance slightly. Barely detectable persimmon and marine scents weaken the fragrance in terms of degree but rescue it in terms of masculinity.

The bottom notes are manly enough, but far, far too generic to make a lasting impression.

Basenotes lists the notes as followed:

Top Notes: Jasmine, Rosemary, Hespiradic Notes.

Middle Notes: Persimmon Fruits, Marine Notes .

Base Notes: Cedar, Patchouli, White Musk, Rock Rose.

Packaging: 8.5/10- The minimalist packaging and the simple-but-elegant bottle capture attention and make a bold statement.

Scent: 3.5/10- If it's not the most generic piece of failure I've smelled in the last month then it's the second such. There's no originality to it, which can be attributed to tooo many copies or it being a copy itself.

Longevity- 4/10- It doesn't last on my body at all. After two hours my wrists were bared of any scent whatsoever.

-Soren.

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