Thursday, May 7, 2009

Review: Giorgio Armani Acqua di Gio


My victim today is an eternal classic.

No, that's a complete lie. It's been used and perhaps overused in the past twenty years, but that doesn't mean it retains classic status, as do fragrances like Chanel's No. 5 and Eau de Lalique.



My victim today is Giorgio Armani's very own Acqua di Gio. This fragrance has been very popular, some may even say overrated, for the past twenty years. It is the best selling fragrance of the 2000's, defeating Davidoff's Cool Water which once held the crown. I now have the pleasure of informing you of the scent.

The packaging is rather minimalist for a fragrance, but normal by Armani standards. A relatively strong pale cardstock box guards a simple, white opaque glass bottle. The packaging isn't what one would call elegant, but is definitely minimalist and makes a statement. The statement being "Our reputation precedes us."

The scent, upon opening, definitely contradicts the bottle. The bottle is a powerhouse. The scent starts out with Jasmine and Rosemary, a sensation far too female for a scent reported to garner a lay any day of the week during the summer.

The middle notes redeem the fragrance slightly. Barely detectable persimmon and marine scents weaken the fragrance in terms of degree but rescue it in terms of masculinity.

The bottom notes are manly enough, but far, far too generic to make a lasting impression.

Basenotes lists the notes as followed:

Top Notes: Jasmine, Rosemary, Hespiradic Notes.

Middle Notes: Persimmon Fruits, Marine Notes .

Base Notes: Cedar, Patchouli, White Musk, Rock Rose.

Packaging: 8.5/10- The minimalist packaging and the simple-but-elegant bottle capture attention and make a bold statement.

Scent: 3.5/10- If it's not the most generic piece of failure I've smelled in the last month then it's the second such. There's no originality to it, which can be attributed to tooo many copies or it being a copy itself.

Longevity- 4/10- It doesn't last on my body at all. After two hours my wrists were bared of any scent whatsoever.

-Soren.

Tuesday, May 5, 2009

Musings: The General

Hello, and welcome to another happy Monday.

I'm writing this from a Friday point of view, right after the publishing of the Lacoste Essential review.

Next Friday I'll be DJing a little Frosh at the local high school, and enjoying it to boot. Life's been at a bit of a standstill lately, not a bad thing. In times of boredom like these one turns to passions like perfumery to calm the nerves, which is where I'm going.

I've made a new list of scents to try, and here it is:

* Yves Saint Laurent Kouros
* Givenchy Xeryus
* Knize Ten
* Givenchy Very Irresistible Men
* L'Homme Eau d'Ete

In addition to the usual rambling I've attempted to understand more about the "sillage" of colognes. So far I know what it means, and I know that the 80's powerhouse fragrances had LOTS OF IT.

I also really want to take a whiff of the Agent Provocateur line, merely for the sake of doing it. I'm also trying to get more intelligeht, into more niche fragrances, such as Knize Ten, Kenzo stuff, Alfred Sung, and other "classier" fragrances that aren't made on your average designer's whim.

Musically speaking I've also been getting into new material. Adam K and Soha have a new single out that's proper beautiful. Bart B. More and MC Flipside have teamed up to re-release More's So It Goes, a 2007 monster underground hit. Pryda's just dropped a bomb of an underground progressive baby with Melo/Lift/Reeperbahn on PRY014, and Uto Karem is destroying the Beatport Top 100 chart by topping it off (how else?). Life is good.

Enjoy yourselves until next Friday, when I review an inoffensively beautiful masculine fragrance by the name of Givenchy pour Homme.